Increasing customer traffic through exterior digital signage
Posted by Terry McCloud on Tue, Jun 02, 2009 @ 12:45 PM
The challenges of 2009 continue to be fresh in our minds as the economy shows some glimmer of recovery. As a result, if you are not implementing new methods of driving customer traffic you may indeed have a challenging rest of the year and into 2010. From traditional advertising to direct marketing to social networking, your customers are being bombarded with multiple promotional messages. As a business owner you must ask yourself, "how do I cut through the clutter to get my customer's attention and where do I spend my promotional dollars to engage current customers and acquire new ones?"
One advertising medium that has grown in popularity with retail based businesses is the use of electronic message centers (EMC). Today's units vary in size and options to fit most budgets and applications. They utilize energy-efficient LED technology and user-friendly, graphically intense design software to grab the attention of your customer. EMC owners deliver targeted advertising based on time of day, customer type, traffic patterns, time of year and more. Imagine your breakfast-to-go special being delivered during morning rush hour or dinner & a show promo with the local video rental store. The options are endless.
Location, location, location. Did you know that over 40% of new area residents choose local businesses based on their exterior signage? Leverage your prime location and capture new customers with a flexible and effective marketing tool. To learn more about EMCs, contact our experienced, full-service sales consultants at Sure Light Sign and go digital today.
