Posted by Terry McCloud on Tue, Jun 02, 2009 @ 02:18 PM
You've seen them hanging in stores, movie theatres, shopping centers, even at your local grocers' checkout line. No it's not tweens discussing the latest sci-fi movie but digital signage.
What is it you ask? It is a new and unique method of delivering product and service information to your customers leveraging all forms of media to get the job done. You've probably said, "that is really cool, but I couldn't afford something like that." Not true. Sure Light Sign Company is now a licensed Integrator of the iCompel digital signage solution from BlackBox. Digital signage continues to grow in popularity as small and large businesses alike are finding the return to far outweigh the investment. The digital signage industry is expected to grow from $7.5 billion this year to over $15 billion in the next 24 months. Businesses that take advantage now will be able to capitalize on a unique presence in their marketplace that has shown to return up to 300% in revenues. Of course a critical aspect of a digital solution is having relevant and engaging content to capture the attention of your audience. Fortunately, the iCompel system is user friendly with pre-set templates and automated scheduling features. Even a first time operator could be up and running within an hour of sitting down at their computer. But don't worry about that. Sure Light Sign has been delivering digital solutions for years with their Electronic Message Centers . . . we can help. Learn more about Sure Light Sign's newest product offering by calling 847.214.9595. We'll get you started right away. Download a white paper on Choosing a Digital Signage Solution to learn about how an interior digital sign can move your business forward.
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Posted by Terry McCloud on Tue, Jun 02, 2009 @ 12:45 PM
The challenges of 2009 continue to be fresh in our minds as the economy shows some glimmer of recovery. As a result, if you are not implementing new methods of driving customer traffic you may indeed have a challenging rest of the year and into 2010. From traditional advertising to direct marketing to social networking, your customers are being bombarded with multiple promotional messages. As a business owner you must ask yourself, "how do I cut through the clutter to get my customer's attention and where do I spend my promotional dollars to engage current customers and acquire new ones?"
One advertising medium that has grown in popularity with retail based businesses is the use of electronic message centers (EMC). Today's units vary in size and options to fit most budgets and applications. They utilize energy-efficient LED technology and user-friendly, graphically intense design software to grab the attention of your customer. EMC owners deliver targeted advertising based on time of day, customer type, traffic patterns, time of year and more. Imagine your breakfast-to-go special being delivered during morning rush hour or dinner & a show promo with the local video rental store. The options are endless.
Location, location, location. Did you know that over 40% of new area residents choose local businesses based on their exterior signage? Leverage your prime location and capture new customers with a flexible and effective marketing tool. To learn more about EMCs, contact our experienced, full-service sales consultants at Sure Light Sign and go digital today.